Marketing today: Social, on- and offline. No need to say, that AI will enhance the process.

This post will contain an excerpt of an extensive Presentation about Marketing, when I was asked to do some research about this topic. The tolls to chieve this goal were Perplexity and Gemini

For those, who prefer to listen, here’s an AI-based podcast about the excerpt below. Generated by NotebookLM

 

Agility & Design Thinking

  • Agility is crucial for fostering innovation by promoting curiosity, collaboration, and empowered teams.
  • Design Thinking, a user-centered approach to problem-solving, emphasizes empathy, iterative prototyping, and cross-functional collaboration.
  • Combining Design Thinking and online marketing enables the creation of resonant and measurable campaigns.

AI & Design Thinking in Marketing

  • AI enhances Design Thinking by automating tasks, supporting creativity, and accelerating iteration.
  • Key benefits include faster customer understanding, automated idea generation, accelerated prototyping, and hyper-personalization.
  • AI tools can be used in every phase of the Design Thinking process, from empathizing with customers to testing ideas.

Conversational Marketing

  • Voice search optimization, voice commerce, and acoustic branding are key components of conversational marketing.
  • Brands must engage in voice-based customer interaction and provide seamless omnichannel experiences.

Microblogging for Marketing 2025

  • Microblogging will play a central role in marketing strategies due to its concise and engaging content.
  • Key trends include authenticity through micro- and nano-influencers, AI-optimized content, social commerce integration, and interactive formats.
  • Microblogging, combined with AI, social commerce, and interactive content, can lead to stronger customer relationships.

Key Takeaways:

  • Marketing in 2025 will be driven by a combination of technology (AI) and human-centric approaches (creativity, empathy).
  • AI can automate repetitive tasks, personalize customer experiences, and provide valuable insights.
  • Brands need to prioritize authenticity, transparency, and ethical data practices to build customer trust.

This excerpt focuses on the aspects of your presentation that highlight your understanding of technology, innovation, and customer-centric strategies, which are relevant to the Implementation Manager role.

Here, you’ll find the original presentation on Google Drive: https://tinyurl.com/37hfjznu